#Luxury EV market

BYD, fresh off surpassing Tesla in global EV sales, is set to unleash a new wave of flagship electric vehicles in early 2026, including the premium Seal 08 sedan, Sealion 08 SUV, and Dynasty-branded Tang 9 SUV and Han 9 sedan, indicating a strong push into the luxury segment.

Sony-Honda Mobility unveiled the Afeela Prototype 2026, an electric SUV concept aiming for a 2028 US launch, featuring high-tech entertainment and Level 3 autonomous capability.

Hyundai's luxury brand, Genesis, hit a record 82,331 US sales in 2025, surpassing Infiniti and setting its sights on Lincoln and Acura with a growing EV and hybrid lineup.

Tesla's grand entry into the Indian market has hit a snag, with only about 100 Model Ys sold since July, despite opening showrooms. High prices and sparse charging infrastructure are proving to be tougher hurdles than a stand-up comedian facing a silent crowd.

Tesla's updated 2026 Model S and Model X are now in China, but there's a catch: customers can only buy from existing inventory, thanks to ongoing trade tensions and tariffs.

Lucid is dropping aggressive year-end incentives in Canada, including 0% financing on the Air Pure and stackable cash bonuses up to $11,000, making a strong play for market share.