Unseen Vision: Genesis' Secret Electric Pickup Design Emerges, Could It Take on Cybertruck?

TL;DR: Well, look what the cat dragged in! Secret designs for a Genesis luxury electric pickup, clearly gunning for the Tesla Cybertruck, just surfaced. This bad boy was nearly finished before being shelved, but with detailed sketches and a rugged body-on-frame build, don't be surprised if this phantom truck makes a comeback. The luxury EV truck market might be getting a new contender!

Meta: Never-before-seen designs for a luxury electric pickup by Genesis, crafted as a direct rival to the Tesla Cybertruck, have emerged, revealing a body-on-frame concept that was shelved but may hint at a future production model.

Alright, alright, check it out! You know how sometimes you find a hidden gem, a secret that makes you go, "Whoa!"? Well, Auto&Design magazine just pulled back the curtain on a secret project from Genesis: a luxury electric pickup designed specifically to take on the likes of the Tesla Cybertruck! This ain't no casual doodle; we're talking detailed sketches and almost-complete models that look like they're ready for prime time. But get this: the project, simply called "the pickup" by its designers, was shelved. Can you believe that? A luxury EV truck, ready to rumble, and they put it on ice!

Luc Donckerwolke, Genesis's chief creative officer, was apparently the one who kicked off the idea, saying, "An electric pickup? Why not?" My man knows what's up! They even went with a body-on-frame construction, which is totally different from their usual unibody vehicles, specifically for that off-road capability. This wasn't some flimsy concept; this was built for the American market, where trucks are king. So why the deep freeze? "Because we had to focus on different projects," Donckerwolke explained. Sounds like a classic case of too many good ideas, not enough time.

The Truck That Almost Was

Imagine: a luxury electric truck with off-road chops, rivalling the Cybertruck but with that distinct Genesis flair. The images show a strong, aggressive design that shares some DNA with their X Gran Equator Concept. It's enough to make you salivate. But while this particular project took a timeout, the magazine hints that Genesis might just bring a concept based on this design to light in the near future. And if you've seen what Genesis is doing with vehicles like the GV60 Magma or their upcoming luxury off-road SUV, you know they're not playing around.

Right now, Genesis has its hands full with new hybrids, EREVs, and their flagship GV90 SUV. But in this fast-moving EV world, a shelved idea today could be a market disruptor tomorrow. Especially when you're talking about a segment as hot as electric pickups. The demand is there, the design is there, now it's just a matter of timing and priorities. Could we see this luxury beast roll off a production line someday? I wouldn't bet against it.

What's Next

Keep your ears to the ground for any Genesis concept reveals. If they tease a pickup, you know this "unseen" design is probably behind it. The luxury electric truck market is still wide open for innovation, and Genesis has clearly shown they've got the vision to compete. Whether it's a Cybertruck competitor or something entirely new, this truck's story ain't over yet!

So, if you're dreaming of a luxury electric pickup, don't sleep on Genesis. They might just surprise you. You heard it here first!