Beyond Tesla: Who's Winning the US EV Sales Race in 2025?

TL;DR: While Tesla still dominates the EV landscape, a new report highlights the top-selling electric vehicles in the US in 2025 outside of Musk's empire, showcasing a diverse and increasingly competitive market despite a Q4 dip.

Meta: While Tesla still dominates, a new report highlights the top-selling EVs in the US in 2025 outside of Musk's empire, showcasing a diverse and growing market.

Alright, folks, listen up! Everybody talks about Tesla, but what about the other players in this electric car game? A new report just dropped the receipts on the best-selling EVs in the US in 2025, excluding Tesla, and let me tell you, it's a whole new ballgame out there! Despite some slower sales in the final months of the year – thanks to that $7,500 federal tax credit expiring faster than a free sample at Costco – most automakers still reported higher overall EV sales. The market's getting diverse, people, like a buffet on a Saturday night!

Leading the pack for the non-Tesla crowd was the Chevy Equinox EV, selling nearly 58,000 units. That's a hundred percent jump, baby! It seems an affordable electric SUV with over 300 miles of range is what the people want. Who would've thought, right? Ford's Mustang Mach-E held its ground, not quite a sprint, but a solid 51,620 units. Then you got the Hyundai IONIQ 5, still lookin' slick and selling over 47,000. And give it up for the Honda Prologue, comin' in strong with almost 40,000 sales. The competition is heating up like a microwave burrito!

The Shifting EV Landscape

Now, General Motors, they were playing a different game, selling more than twice as many EVs as Ford in 2025, with 169,887 units. While Ford's F-150 Lightning and E-Transit saw declines, their Mach-E was the real MVP. And let's not forget Cadillac's Lyriq, Volkswagen's ID.4, BMW's i4, and even Audi's Q6 e-tron making moves. It's a smorgasbord of electric choices out there, proving that the EV market isn't just one flavor, it's got options for everybody.

This chart from Morgan Stanley Research shows how these non-Tesla EVs stacked up:

What's Next?

Looking ahead to 2026, we're gonna see even more entry-level models like the Chevy Bolt EV and Nissan LEAF coming back under $30,000. That's gonna be a game-changer for folks looking to get into an EV without breaking the bank. The used EV market is also bursting with more options than ever, making electric mobility more accessible. So, while some folks might be scaling back their EV plans, the market is adapting, growing, and giving the people what they want: choice, baby!

So, if you thought EVs were just a one-horse race, you were sorely mistaken. The stable's getting bigger, and these new horses are ready to run!