Sony and Honda's Afeela: The Electric SUV Concept That Wants to Be Your PlayStation on Wheels!

TL;DR: Sony and Honda's Afeela brand just rolled out an electric SUV concept at CES 2026, the 'Afeela Prototype 2026.' It's aiming for a US launch by 2028, promising more space than its sedan sibling, packed with high-tech features, including an integrated PlayStation 5 and Level 3 autonomous hardware. Get ready for gaming on the go!

Meta: Afeela unveils an electric SUV concept at CES 2026, featuring a PlayStation 5 and targeting a 2028 US market debut.

Alright, folks, if you thought cars were just for driving, you better get ready for a whole new ride! Sony and Honda, those two giants, are cooking up something wild with their Afeela brand. At CES 2026, they just pulled back the curtain on the 'Afeela Prototype 2026,' an electric SUV concept that looks like it rolled straight out of a video game! And here's the kicker: it’s expected to hit the US market as early as 2028. It's like they heard me asking for a car that can do more than just get me from point A to point B – they want it to be my living room, my office, and my gaming lounge all at once!

Now, details were a bit scarce, like trying to find a quiet spot in my house on a Saturday morning. Yasuhide Mizuno, Afeela's Chairperson and CEO, only let slip two things: it's got more space than the Afeela 1 sedan, and it's coming to the US. Design-wise, it’s clean and simple, perhaps a little too simple, like a minimalist painting. But don't let that fool you, because the tech inside is where the magic happens. We're talking a full-width dashboard display and even individual screens for the rear passengers – perfect for keeping the kids quiet, or for me to catch up on my favorite sitcoms. Plus, it’s packing a sensor array that looks like something out of a spy movie, mounted above the windshield.

The PlayStation on Wheels Dream

The Afeela Prototype likely shares its platform with its sedan sibling, meaning a dual-motor setup with around 400 horsepower and a 91-kilowatt-hour battery, good for about 300 miles of range. Charging up at 150 kilowatts with a Tesla-style NACS port – decent, but not exactly groundbreaking, especially with a starting price that's expected to be around $89,900. In a market where Tesla's Model S and Lucid Air are already fighting for buyers, Afeela is betting big on high-end technology and entertainment. We're talking a comprehensive 40-sensor suite (18 cameras, a lidar, 9 radars, and 12 ultrasonic sensors!) for Level 3 automated driving (eventually) and, get this, an integrated PlayStation 5! That's right, you can game while your car drives itself. Now that's what I call a joyride!

Sony-Honda Mobility has already started trial production runs of the Afeela 1 at Honda’s East Liberty Auto Plant in Ohio, ensuring quality. Susan Dulik, SHM's product quality boss, is committed to delivering the promised experience, saying, "We will provide not only technology but also the highest reliability." It's an interesting strategy, focusing on comfort, convenience, and entertainment gadgets to draw buyers, hoping they'll overlook the specs. They're making a bold statement, and we'll see if it pays off. You can even reserve one with a refundable $200 deposit right now. Talk about commitment!

What’s Next

Afeela's entry into the luxury EV SUV market will be a true test of whether cutting-edge tech and integrated entertainment can outweigh raw performance or price. Their success could redefine what consumers expect from a vehicle beyond just transportation. We’ll be watching to see how this PlayStation on wheels fares against established luxury EVs and whether it truly captures the imagination of the American buyer. So, get ready to game on the go, because the future of driving might just involve a whole lot more buttons and joysticks than we're used to! That's a good time right there, believe me!