Hyundai's Genesis Brand Ascends: Overtakes Infiniti, Eyes Lincoln & Acura!

TL;DR: Hyundai's luxury arm, Genesis, just hit a major milestone, selling over 80,000 vehicles in the US in 2025. They've officially outpaced Infiniti and are now nipping at the heels of Lincoln and Acura, thanks to a strong focus on quality and a growing lineup of electric and hybrid SUVs.

Meta: Genesis reaches record US sales, surpassing Infiniti and closing in on Lincoln and Acura in the luxury market.

Alright, folks, let's give it up for the underdog, or in this case, the rising star! You know Hyundai, right? Good, solid cars. But their luxury brand, Genesis, is not just playing in the big leagues; they're taking names and kicking butt! In just ten years, Genesis has gone from the new kid on the block to a serious contender in the US luxury market. And guess what? They just had their best year ever, selling over 80,000 vehicles in the US in 2025! That's right, 82,331, to be exact. They've officially left Nissan's Infiniti in the dust, and now they're coming for Lincoln and Acura. It’s like watching a young fighter train hard and suddenly start knocking out champions – impressive!

Since its arrival in 2016, Genesis has delivered over 400,000 vehicles to US customers, showing consistent growth for five straight years. This success, according to South Korean news outlet Newsis, comes from a strategic shift: Genesis isn't just about price-to-performance anymore; they're known for safety and reliability. That's a combo that always wins in the long run! And a big part of this impressive growth is their expanding lineup of electric and hybrid SUVs, including the GV60, GV70, and GV80. These guys are clearly reading the room and giving customers what they want: luxury with a plug.

Electrified Future is Bright

While Genesis has mainly focused on all-electric or traditional combustion engines, that's about to change. They're launching their first hybrid, the GV80, this year, with the GV70 hybrid following in early 2027. And get this, their first extended-range electric vehicle (EREV) is expected later this year, also based on the GV70. They're covering all the bases, like a quarterback with a perfect play call.

Currently, Genesis offers the all-electric GV60 and Electrified GV70 in the US. But hold onto your hats, because later this year, we're expecting the performance EV, the GV60 Magma, and their new flagship full-size GV90 electric SUV. These are the kinds of moves that solidify a brand's place in the luxury market. And it's not just Genesis; sister company Hyundai also had its fifth straight record annual retail sales year in the US, with EVs and SUVs leading the charge. It's a family affair of success!

What’s Next

Genesis's rapid ascent is a testament to strategic product development and understanding market demands, particularly the growing appetite for electrified luxury. As they introduce more hybrids and performance EVs, they're poised to continue challenging established luxury brands. This kind of dynamic competition is great for consumers, driving innovation and offering more choices. So, if you're looking for a luxury vehicle that's making waves, keep your eyes on Genesis. They ain't just in the game; they're changing it. You got that right, baby!