BYD Cracks South America: Model 3 and Y Now Available in Colombia!

TL;DR: Tesla has officially launched Model 3 and Model Y orders in Colombia, marking its second market entry in South America. With competitive pricing starting around US$29,300 for the Model 3 RWD, Tesla is poised to capture a significant share of the rapidly expanding Colombian EV market, supported by new Supercharger deployments.

Meta: Tesla opens Model 3 and Model Y orders in Colombia, becoming its second South American market with competitive pricing.

Alright, alright, settle down, 'cause Tesla just officially touched down in its second South American market! Colombia, get ready, because you can now order yourself a brand-new Model 3 or Model Y. After months of job postings, service hiring, and teaser demo drives, the wait is over. This isn't just another car launch, folks; this is Tesla expanding its empire in Latin America, one vibrant country at a time.

And let me tell you, they're coming in hot with pricing that's gonna make some heads turn. The Model 3 Rear-Wheel Drive starts at $109,990,000 COP, which, for my American friends, is roughly US$29,300. That's a steal for an EV with 520 km (WLTP) of range! The Model Y RWD ain't far behind, starting at about US$32,000. These prices put Tesla right in the thick of it, even undercutting competitors like the BYD Dolphin, which is practically the same price as a Model 3 Performance there. Talk about coming in swinging!

Deliveries and Superchargers

Now, don't rush the dealer just yet. First deliveries are expected to kick off in February or March 2026. Tesla's already got its logistics and homologation timelines locked down, so it's a pretty aggressive rollout from launch to delivery. And what's an EV without juice? Tesla's also announced the start of its Supercharger network in Colombia, with the first station planned for Medellín. You gotta fuel the revolution, right?

This isn't just about selling cars; it's about building an ecosystem. Reliable charging infrastructure is key for widespread EV adoption, and Tesla knows this better than anyone. They're not just selling you a car; they're selling you the whole damn experience.

Building the Buzz

Tesla's been building momentum for months, slowly but surely. They confirmed their first Colombian demo drives earlier this week, with events in Bogotá and Medellín. It's like a rock concert tour, but for electric cars. Let people get behind the wheel, feel that instant torque, and they're hooked. It's a smart play, letting the product speak for itself.

This is a major milestone for Tesla's Latin America expansion. Competitive pricing, coupled with growing government support for electrification, could position Tesla at the forefront of Colombia's rapidly expanding EV market. They're not just entering a market; they're aiming to lead it.

What’s Next

With orders live and demo drives underway, Colombia is officially on track to become one of Tesla's most important EV markets in Latin America. The aggressive pricing strategy and immediate Supercharger rollout are key indicators of Tesla's intent to dominate. Future developments will include the expansion of the Supercharger network, establishment of service centers, and monitoring the impact of these competitive prices on local EV sales, particularly against established players like BYD.

So, if you're in Colombia, get ready to go electric! This ain't no salsa dance, this is a silent, powerful revolution.